5 Asian-Owned Beauty Brands to Shop at Sephora
Asian skincare and beauty trends have become pillars of the beauty community worldwide. With nearly 340 brands available in stores and on our website, we at Sephora must highlight up-and-coming beauty brands created by Asian-American entrepreneurs. Below are just a few of the many brands that you should keep on your radar, and head to your local Sephora to try out today.
EADEM’s Le Chouchou Exfoliating + Softening Peptide Lip Balm went viral on TikTok at the end of 2024 and has become a highly-rated product at Sephora, selling out in multiple shades.
Founded by Alice Lin Glover (Taiwanese-American) and Marie Kouadio (French-Ivorian), EADEM—meaning “the same” in Latin—is “redefining beauty through science and inclusivity.”
Tatcha is a skincare brand created by Vicky Tsai. After a decade of working in corporate America and suffering from acute dermatitis, she traveled to Asia and found herself healed. She returned to San Francisco and decided to study the natural Japanese ingredients and timeless rituals that transformed and healed her skin.
Using ingredients such as matcha, rice water and camelia in its creams and serums, Tatcha provides beauty lovers with a unique taste of Japanese skin care.
Thailand-born Ann McFerran, CEO and founder of Glamnetic, immigrated to America with her single mother at age 7. As a child, she used makeup as a creative outlet, which made her feel beautiful and confident.
After graduating from UCLA in 2015 with a degree in psychobiology, McFerran spent a year researching better and safer versions of false eyelashes. In 2019, she launched Glamnetic, which makes and sells fake lashes that adhere to a customer’s existing lashes using six magnets. The business has since expanded to press-on nail kits as well.
Celebrity makeup artist Patrick Ta is a proud first-generation Vietnamese-American. With the help of product specialist Rima Minasyan and entrepreneur Avo Minasyan, Ta launched his makeup brand in 2019.
Patrick Ta Beauty’s most recent product release, the Major Headlines Double-Take Crème & Powder Blush Duo, has been selling out in Sephora stores nationwide, so grab one while you can.
Julianne Goldmark co-founded Emi Jay, a hair accessory and hair care brand, with her mother in 2009. In February 2025, Emi Jay’s products launched in Sephora for the first time, including some online exclusive designs of the brand’s most popular hair claw clips and hair styling brushes.