(CHATGPT VERSION) 5 Asian-Owned Beauty Brands to Shop at Sephora
Asian beauty and skincare trends have become global staples, and with that, Asian-American entrepreneurs are shaping the future of the beauty industry. At Sephora, we proudly offer a curated selection of Asian-owned brands that blend culture, tradition, and innovation. Here are five brands to check out on your next shopping trip.
1. EADEM
Founded by Taiwanese-American Alice Lin Glover and French-Ivorian Marie Kouadio, EADEM is redefining beauty with science and inclusivity. Their Le Chouchou Exfoliating + Softening Peptide Lip Balm went viral on TikTok in late 2024, becoming a bestseller at Sephora. Known for its hydrating, exfoliating formula, EADEM caters to diverse skin tones and types, offering products that address concerns like dark spots and uneven skin tone. The brand’s approach celebrates inclusivity and beauty for all.
2. Tatcha
Tatcha is a luxury skincare brand founded by Vicky Tsai, a Vietnamese-American woman who discovered the healing power of Japanese beauty rituals after struggling with dermatitis. With ingredients like matcha, rice water, and camellia oil, Tatcha offers hydration, nourishment, and a glowing complexion. Popular products like The Water Cream and The Dewy Skin Cream have become beauty essentials. Tatcha’s focus on clean, sustainable ingredients and luxurious formulations has made it a standout in skincare.
3. Glamnetic
Founded by Thailand-born Ann McFerran, Glamnetic revolutionized the false lash game. After years of research, McFerran developed magnetic lashes that eliminate the need for messy glue, offering a seamless, reusable alternative. The brand has since expanded to press-on nails, and its products continue to make beauty easier and more accessible. Glamnetic is a go-to for lash lovers looking for high-quality, innovative beauty solutions that inspire confidence.
4. Patrick Ta Beauty
Celebrity makeup artist Patrick Ta, a first-generation Vietnamese-American, launched his makeup line in 2019 with the help of product specialist Rima Minasyan and entrepreneur Avo Minasyan. Patrick Ta Beauty offers high-performance products designed to enhance natural beauty. The Major Headlines Double-Take Crème & Powder Blush Duo has become a must-have, selling out across Sephora. With versatile products for everything from soft looks to bold glam, Patrick Ta Beauty combines luxury with everyday use.
5. Emi Jay
Emi Jay, co-founded by Julianne Goldmark and her mother in 2009, started as a hair accessory brand and expanded into haircare. The brand’s signature no-damage hair ties and stylish claw clips quickly gained a loyal following. In 2025, Emi Jay launched exclusive designs at Sephora, including popular clips and styling brushes. Known for its commitment to sustainability, style, and inclusivity, Emi Jay continues to make haircare both functional and fashionable.