Blog Post

A NEW WAY TO OCHUGEN

Discover a refreshing take on Ochugen for Japanese craft spirit enthusiasts with Suntory Global Spirit’s new Roku Non-Alcoholic Gin.

The art of gift-giving is deeply rooted in Japanese culture. Every summertime, July marks the start of Ochugen, a Japanese tradition of expressing gratitude and showing appreciation for those who have helped or supported you.

Spirits are an exceptional gift for Ochugen. As a symbol of togetherness and celebration, choosing the right spirit that can be shared with loved ones takes skill and meaningful thought.


A SPIRIT MADE FOR EVERYONE

When deciding which spirit to gift someone, it is important to consider their preferences. Are they someone who appreciates a potent, aged whisky, or someone looking for a delectable craft gin or vodka to make cocktails with?

Suntory Global Spirits prides itself on having a diverse range of spirits to choose from. The blossoming aromatics of Hibiki 21 Whisky and the refreshing feeling of Roku Gin are distinctly unique flavors that represent everything remarkable about Japanese craftsmanship.

With its newest product addition, Roku Non-Alcoholic Gin, Suntory makes it even easier to honor friends and family during Ochugen


ROKU NON-ALCOHOLIC GIN

A true testament to Japanese tradition, Roku–which translates to “six” in Japanese–honors each of Japan’s four seasons with a perfect blend of six botanicals: sakura flower and leaf for spring, sencha tea and gyokuro tea for summer, sansho pepper for autumn and yuzu for winter.

The same bold, luxurious flavor of Roku now comes in a non-alcoholic version. Carefully distilled by the Japanese artisans of Suntory Spirits in Osaka, Japan, Roku Non-Alcoholic Gin is the perfect choice of spirit for people who value inclusion and connection to others. 

Not only will long-time fans of Roku enjoy this new take on their favorite gin, but those who are looking for a non-alcoholic libation to celebrate with will fall in love with Roku’s masterful taste this Ochugen season.