Strategy Note
The objective of the infographic is to convey DICK’S Sporting Goods’ approach to sustainability clearly and concisely. DICK’S Sporting Goods has always prioritized serving the community and the planet we inhabit. This infographic contains the company’s sustainability practices, which are interesting to customers, but also to key stakeholders in the company. For example, the introduction of Sports Matter Reusable Bags, which directly helps fund the DICK’S Foundation Sports Matter Program to increase access to youth sports, expresses the brand’s massive sustainability efforts and positions DICK’S Sporting Goods as a positive contributor to customers’ communities and the environment.